THE BRAND


At Harlienz, we celebrate powerful women, reflected even in our name. We envision a bold, determined woman who defines her own experience, exuding grace and confidence. Our designs offer more than style; they provide comfort that feels like a second skin. We want every woman who wears Harlienz to feel a profound sense of inner confidence, embracing her femininity and individuality.Each piece is a celebration of strength and elegance, transforming abayas into reflections of personal identity and empowerment. We believe every woman is more than what she wears: she is the story behind it!

THE DESIGNER

Haya Al Adsani, a visionary self-taught designer with a business background,embarked on her entrepreneurial journey in 2013 by channeling her daily experiences and travel inspirations into her craft. This passion laid the foundation for her first brand,Harlienz. At the heart of Harlienz lies the versatility of its apparel: contemporary pieces designed to seamlessly suit a variety of occasions and styles. Haya’s creations embody a unique blend of casual and formal aesthetics, resonating with fashion-conscious individuals across the Middle-East and beyond. This distinctive approach has fostered a loyal and expanding global clientele, shaping Harlienz into the respected brand it is today. Harlienz’s prominence on the international stage was solidified when it became the first Qatari brand to showcase its collection at New York Fashion Week’s FW 2019, marking a significant milestone in Haya’s journey and the brand’s evolution.

 

THE BOUTIQUE

The Harlienz boutique at Pearl Qatar is an intimate space for modern-minded women - bound by confidence, strength, and refined elegance. The boutique is one of a kind flagship store, reinventing the in store experience and reshaping retail. The space coincides with the exciting launch of the brand’s latest collections and functions as a home of fashion, design, culture, and timeless beauty. We’re a space to visit and become immersed in. The customized soft interior echoes the minimalist spirit of the brand. Clients entering the boutique are visually initiated into the brand’s charming yet simplistic nature, with pristine white paneled walls, elegantly draped circular curtains, and custom-built marble table with matching pews. The custom-designed air-hockey table with striking paddles and pucks puts the entertainment in retailtainment. Outfits are uniquely presented to customers where they receive one-to-one service in finding an outfit unique to them.